Katya Kashalapov

I was responsible for all phases of the campaign development process - input into marketing strategy and creative brief, creative direction, creative development process, global creative alignment, team feedback, visual direction approval, sell-in to senior management, and final execution. This project involved executing across multiple channels, including 170 LEGO stores worldwide and all LEGO-owned digital channels. The creative team worked closely with various vendors to bring this to life.

I was a part of the global core creative team, participating in the campaign development process, and contributing to the overall campaign concept and shopper direction on behalf of the LEGO Retail channel. Additionally, I was responsible for all phases of the LEGO Retail campaign development process - input into the marketing strategy and creative brief, creative direction, creative development process, global creative alignment, team feedback, visual direction approval, sell-in to senior management, and final execution. This project involved executing across multiple channels, including 170 LEGO stores worldwide and all LEGO-owned digital channels. The creative team worked closely with various vendors to bring this to life.

I was responsible for all phases of the campaign development process - input into marketing strategy and creative brief, creative direction, creative development process, global creative alignment, team feedback, visual direction approval, sell-in to senior management, and final execution. This project involved executing across multiple channels, including 170 LEGO stores worldwide and all LEGO-owned digital channels.

I was responsible for leading my creative team through all phases of the Space campaign development process. This process involved giving input into marketing strategy and creative brief, the campaign concept and creative direction, marketing activations that included events, giveaways, and social media engagement, as well as final execution. In addition to designing and executing a 360-degree shopper campaign, the team produced a style guide and toolbox as part of the final delivery to be used by 3rd party global retailers. The team worked closely with the LEGO model production team to design three brick-built Hubble images as part of the window displays for over 150 LEGO Retail global stores.

I was responsible for giving input into marketing strategy and creative brief and leading my team through all phases of the Vidiyo campaign development process, providing creative direction and contributing creative ideas. This was a new theme launch that required close collaboration and coordination with multiple teams across different teams and departments, stakeholder management, innovative thinking, and management of multiple creative workstreams and processes.

The execution included concept development, big marketing activation, store events, loyalty program activation, in-store play experience and reward, social media campaign, landing page, emails, and digital ads.

Acted as a creative lead for this e-commerce site re-design. I was a part of multidisciplinary core team with responsibilities including  feedback and approval of the all creative, design and UX aspects of the project.

The scope of work included: defining requirements and providing input for the new architecture, wire frames, UX and UI, setting creative direction, concepting, executing and delivering all site content. As well as, ensuring the design team works closely with developers to deliver a fully responsive site that supports 24 countries, 11 languages. In addition, this project required frequent international meetings to align all global markets, ensure business requirements are met and project is tracking according plans.

I was responsible for both art direction and design of e-commerce campaigns for shop.lego.com. The site operates in 24 counties and supports 11 languages. These campaigns included site homepage assets, landing page, emails, social media posts, display affiliate and google ads.

I was responsible for the creative and strategic direction of this multi-channel retail campaign. This campaign was executed in LEGO brand retail stores and e-commerce site. The scope of work included full store take over, play experience, events, e-commerce home page takeover, landing page, social media posts, display, affiliate and google ads and email campaign.

Recruitment campaign